Client Results

Campaign Case Studies

Real campaigns, realistic results. The following case studies represent actual client engagements managed by Elevate Media. Client names have been anonymized. Results are not guaranteed and vary by industry, budget, and market conditions.

Important Disclaimer: The following case studies describe specific client campaigns and results. These results are not typical and should not be interpreted as expected outcomes for your business. Advertising performance varies based on industry, offer quality, budget, competition, creative quality, audience, and market conditions. Elevate Media does not guarantee specific results, ROI, or ad placements.

E-Commerce | Google Ads + Landing Page Rebuild

Miami Retail Brand: Google Shopping & Search Overhaul

Duration: 4 months | Budget: $4,800/month in ad spend | Industry: Consumer Retail

3.2x
Return on Ad Spend (ROAS)
-38%
Cost Per Acquisition
+52%
Click-Through Rate vs. Prior

Background & Challenge

A South Florida consumer retail brand had been running Google Ads internally for 18 months with inconsistent results. Their Shopping campaigns lacked proper product feed optimization, their Search campaigns had poor keyword structure, and their landing pages were generic product pages not designed for paid traffic. Despite a reasonable budget, their ROAS had been hovering around 1.1–1.4x.

What We Did

  • Complete Google Ads account restructure: separated brand, non-brand, and competitor campaigns
  • Product feed audit and optimization for Google Shopping
  • Built 3 new conversion-optimized landing pages for top product categories
  • Implemented proper conversion tracking with enhanced ecommerce
  • Developed negative keyword list from 18 months of historical search term data
  • Ad copy refresh with benefit-focused messaging and promotional callouts

Results After 4 Months

By month 4, ROAS improved from approximately 1.2x to 3.2x — achieved primarily through waste reduction (eliminating non-converting keyword traffic), better product feed data, and landing pages aligned to the paid audience. Cost per acquisition dropped 38% while total revenue from paid channels increased.

Key Takeaway

A significant portion of the improvement came not from spending more, but from spending better. Account structure, product feed quality, and landing page alignment together created the efficiency gains — not budget increases.

Results reflect this specific client campaign. Individual results vary. A 3.2x ROAS is not guaranteed or typical for all e-commerce campaigns.

Lead Generation | Meta Ads Optimization

Home Services Company: Meta Ads CPL Reduction

Duration: 6 months | Budget: $3,200/month in ad spend | Industry: Home Services

-41%
Cost Per Lead
+84%
Lead Volume (same budget)
2.1x
Qualified Lead Rate

Background & Challenge

A Florida-based home services company was generating leads through Meta Ads but at a cost per lead that made the economics difficult. Their cost per lead was approximately $85–$110 with poor lead quality — a high percentage of submissions weren't converting to booked appointments. The core problem was broad audience targeting and ad creative that attracted unqualified clicks.

What We Did

  • Rebuilt audience targeting using customer list lookalikes from their best historical customers
  • Geographic targeting refined to highest-converting service areas
  • Ad creative refresh with specific service callouts (eliminating vague "we do it all" messaging)
  • New landing page with qualification questions built into the form
  • Lead quality scoring system implemented to feed back into Meta's algorithm

Results After 6 Months

Cost per lead dropped from ~$92 average to ~$54 by month 6 — a 41% reduction. Because lead quality improved simultaneously (more pre-qualified submissions), the effective cost per booked appointment improved even more dramatically. Lead volume nearly doubled on the same budget.

Key Takeaway

Lead quality and lead volume are often in tension. Adding qualification to the form reduced raw lead count initially — but improved conversion to booked jobs significantly, making the overall economics work better for the client.

Results reflect this specific client campaign. Meta Ads performance varies significantly. These results are not guaranteed and not representative of typical outcomes.

B2B Services | Native Advertising + Google Search

Professional Services Firm: Building a Consistent Inbound Pipeline

Duration: 8 months | Budget: $6,500/month total ad spend | Industry: B2B Professional Services

+68%
Qualified Inbound Leads
-29%
Cost Per Qualified Lead
4.1x
Pipeline Value vs. Ad Spend

Background & Challenge

A Miami-based professional services firm relied almost entirely on referrals for new business. They had attempted Google Ads previously with limited success — the search volume for their specific niche was low, and broad keywords attracted the wrong audiences. They needed a strategy that could generate awareness and inbound demand at the right stage of the buyer journey.

What We Did

  • Developed educational advertorial content targeting decision-maker pain points
  • Launched native advertising campaigns on Taboola to drive awareness and warm traffic
  • Built Google Search campaigns targeting high-intent bottom-funnel queries
  • Retargeting campaigns on Google Display for native traffic that didn't convert initially
  • New website with dedicated service pages and conversion-optimized contact flow

Results After 8 Months

The multi-channel approach proved effective for a category with limited direct search volume. Native advertising built awareness and warmed prospects; Google Search captured intent when those prospects searched for solutions. Inbound qualified leads increased 68% compared to the pre-campaign baseline. Pipeline value (as measured by proposal volume) was approximately 4.1x total ad spend over the engagement period.

Key Takeaway

In low-search-volume B2B categories, a single channel is rarely sufficient. The combination of native content to build demand with search to capture intent created a compounding effect that neither channel could achieve independently.

Results reflect this specific client campaign over an 8-month period. Pipeline value calculations were provided by the client and not independently verified. Results are not guaranteed.

E-Commerce | Full-Funnel Campaign Launch

Health & Wellness Brand: Full-Funnel Campaign from Scratch

Duration: 5 months | Budget: $8,000/month total ad spend | Industry: Health & Wellness

2.7x
Blended ROAS (all channels)
$31
Average Cost Per Customer Acquired
+210%
Online Revenue vs. Pre-Campaign

Background & Challenge

A health and wellness brand with a strong organic following wanted to scale revenue through paid channels. They had no existing ad accounts, no tracking infrastructure, and a website not optimized for paid traffic. They needed a full build — from technical setup through campaign launch — with a strategy that could scale as the business grew.

What We Did

  • Full technical setup: GA4, Meta Pixel, Conversions API, Google Tag Manager
  • Landing page overhaul with ad-platform compliant design and conversion elements
  • Meta Ads launch: cold audience campaigns + retargeting sequences
  • Google Shopping and branded Search campaigns
  • Native advertising to drive top-of-funnel educational content traffic
  • Email capture funnel built to monetize non-converting paid traffic

Results After 5 Months

By month 5 the brand had built a profitable multi-channel advertising operation from zero. Blended ROAS across all channels reached 2.7x. Online revenue more than tripled compared to pre-campaign baseline, driven primarily by Meta Ads and Google Shopping with native traffic contributing to a growing retargeting pool.

Key Takeaway

Getting the technical foundation right before spending matters enormously. Proper tracking meant every optimization decision was based on accurate data — a factor that compounds over the life of a campaign.

Results reflect this specific client campaign. Health and wellness advertising is subject to platform-specific restrictions. These results are not guaranteed or representative of typical outcomes for this industry.

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Results shown above are from specific campaigns and are not guaranteed. All advertising subject to platform policies and approval.

Elevate Media is a digital advertising agency based in Miami, FL. Advertising performance depends on multiple factors including platform policies, competition, creative quality, and budget. We do not guarantee specific results or ad approvals.